Mitsubishi is a multinational brand that has dealings in automotive industry. It is a Japanese automobile manufacturer with its headquarters in city Minato in Japan. Although the brands primary interest was on shipping it branched out to mining, repair and manufacturing automobiles.
Origins of Mitsubishi automotive goes back a long way in year 1917 when its shipbuilding company launched its production automobile named Mitsubishi Model A. It was Japan’s first-series vehicle and was hand-built with features like seven-seater. Only twenty two units were built and then its production was stopped as it proved expensive in consumer market.
In year 1934, it amalgamated with Mitsubishi Aircraft Co. to manufacture machinery, railroads, ships and aircrafts. In year 1937, it manufactured a prototype sedan PX33, for military use. It was Japans first passenger car with four-wheel drive. After World-War II, company once again started to manufacture vehicles. A scooter Silver Pigeon and a three-wheel cargo-car Mizushima were manufactured during these times.
In year 1950, the company had to be dismantled by orders of Allied Powers and it was divided in three regional- automobile companies. In year 1964, these three companies were re-integrated and came to be known as Mitsubishi Heavy Industries. Within a time span of only three years its output had increased to annual production of seventy-five thousand vehicles. Its first Gallant tasted immense commercial success in 1969 and company decided to focus all its energy towards automotive industry. In year 1970, 22nd April, Mitsubishi Motors Corporation was launched.
Under its expansion plans the company decided to forge alliances with other successful foreign companies. In year 1971, it entered in a deal with Chrysler brand and introduced its Gallant in United States as Dodge Colt and Chrysler Sigma in Australia. By year 1977, Mitsubishi had established a wide network of sales and product distribution across Europe. It was this time that it began selling its products directly to US markets.
In year 1982, Brand Mitsubishi was launched on American soil under its own name with vehicles like Starion coupes, Cordia and Tredia sedan. It was initially sold in twenty two states with help of seventy dealers which increased with time to 340 dealers. New millennium has seen the launch of various automobiles like Sedan and SUVs.
Mitsubishi Lancer Evolution Sedan has pinpoint reflexes and powerful acceleration. It is an excellent choice for driving enthusiasts. Its upgraded components include keyless entry, rear-view mirror with auto-dimming facility, audio system, heated side-mirrors, front cupholders and in-built turn signals. This is a compact sedan built for those who love to drive fast and hard. Its important features include inline-4 cylinders, gas engine, fuel economy of 17/23 mpg, 5-speed manual transmission, heated seats, all-wheel drive, 291 horsepower, lots of color options, cruise control, power steering, USB connection and Bluetooth connectivity.
Mitsubishi Outlander SUV is a competent crossover with updated and refreshed styling. It has advanced features like gas engine, fuel economy of 25/31 mpg, inline-4 cylinders, Bluetooth connectivity, external colors like rally red, cosmic blue, cool silver and various others, front-wheel drive, independent suspension, bucket-front seats, reclining-rear seats, cruise control, climate control, steering wheel of leather, six speakers, privacy glass, alloy wheels, rear wiper, USB connection and volume control.
Mitsubishi as a brand is still going strong with seven models which have retained faith of their company.