Nissan is a Public limited company with Japanese origin. It was founded in year 1933 and has its headquarters in Nishi-Ku in Japan. This multinational company adheres to a world-wide market and deals in automobile manufacturing along with providing financial services.
In year 1999, Nissan and Renault, a French automaker, entered in a partnership to become a part of Renault-Nissan Alliance. Nissan sells its vehicles under brand name of Nissan, Datsun and Infiniti. It product kit includes SUVs, trucks, minivans, family sedans and sporty coupes.
Initially Nissan produced its vehicles under the brand name Dustan and its first vehicle was manufactured in year 1934. It has manufactured an extensive range of mainstream vehicles like trucks and cars. In year 1935, a construction plant at Yokohama was completed. It also built engines, airplanes and trucks for Japanese military.
Post-war, in order to establish its presence in world market, company went in to an agreement with Austin Motor Company of UK. Although it’s initial production were for domestic consumption but later it started to export its vehicles to the world market. In year 1958, America was floored with first Datsuns on Austin platforms.
In 1960s Nissan decided to collaborate with Prince Motor Company and created vehicles that were more focussed on luxury. In United States it launched Datsun 510 sedan and by the end of 60s it had exported nearly one million vehicles. Datsun gained its maximum popularity with its sports car 240Z, in early 1970s. This vehicle was coveted by consumers for its affordability, performance and style along with its powerful engine of inline-six cylinder. By the end of 70s, cumulative export figures of the company had surpassed even their own expectations at nearly ten million marks.
In 1981, company decided to shelve its Datsun name in favour of Nissan. It began selling its products now under Nissan brand name to world market. During 1980s, brand Nissan launched Nismo, a tuning division for developing accessories and performance-oriented vehicles. It constructed a plant at Georgia and started its production on American soil.
Early 1990s saw rise in fortune for brand Nissan with vehicles like Sentra and Maxima. By end of 1990, company was suffering from financial difficulties and its future seemed uncertain. In 1999 it entered in an alliance with Renault and redesigned Altima and Sentra with favourable results. It also introduced new models like Titan Pickup, Armada SUV and 350Z sports-car. At present this company has a variety of vehicles under its kitty like all-electric Leaf, GT-R, an incredible supercar, Murano, SUV.
2015 Nissan Juke Hatchback is one of the most affordable vehicles of Nissan brand in consumer market. Its main components include fuel economy of 28/32 mpg, inline-4 cylinders, gas engine, front-wheel drive, options of external colors, bucket-front seats, option of height adjustment for driver seat, hands-free entry, rear-view camera, electric-power steering, USB connection and Bluetooth connectivity.
Nissan has been one of the largest automakers in world with amazing vehicles and best possible services. As a brand it has earned the trust of its consumers and has lived up to their expectations with quality, reliability and high performance vehicles.
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