Lamborghini car models are known for excellent performance in terms of speed and are built with incredible style. This Italian car brand designs vehicles exclusively for customer satisfaction.
Learn about the Lamborghini history timeline and how the brand overcomes the crises on its way to success.
Lamborghini origin-1980: The brand was founded in 1963 with the objective of producing a better grand touring car to compete with offerings from established marque Ferrari. A year later, Lamborghini introduced a redesigned model of famous 350GTV and gained positive reviews from a car enthusiast. In 1969, the Lamborghini Espada was introduced, which became the brand’s first model to exceed production of 1200 units. However, even after so much success, Lamborghini filed for bankruptcy in 1978.
1980-1990: In 1984, the brand introduced a sports utility vehicle named the ‘LM002’. Despite numerous efforts and a big success, Lamborghini was unable to get back on its feet. The company sought a stable financial partner in order to maintain the brand’s existence, and Chrysler Corporation ended up purchasing Lamborghini. Under the new ownership, Lamborghini released the fastest production car on the market – the Lamborghini Diablo.
1990-Present: In 1992, the sale of Diablo was crashed and so Chrysler sold it to a Malaysian investment group Mycom Setdco and Indonesian group V’Power Corporation in 1994. After all the unsuccessful efforts for raising the brand name, they sold it to the Volkswagen Subsidiary Audi. Soon enough, Audi brought Lamborghini back to the market and saw an increased productivity for the brand. Despite all the ups and downs, today, the company is one of the best luxury sports car manufacturers in the world.
Lamborghini Logo Meaning and History Timeline
One of the important elements behind the popularity of Lamborghini is its logo. The logo was designed by the company’s founder, Ferruccio Lamborghini himself. He had an image in his mind of how the logo would look and what it would symbolize. The founder was extremely interested in Spanish bullfighting sport. The interest’s history goes far in 1962 when he had come to the Seville farm of famous Eduardo Miura, a Spanish who was a well-known breeder of Spanish brutal fighting bulls. Ferruccio got impressed looking for the majestic Miura bulls that he decided to adopt a fighting bull as the symbol for the car company he was going to open shortly. Also, the Lamborghini logo symbolizes the founder’s zodiac sign, the Taurus or a bull. Another reason behind bull as a part of the Lamborghini emblem was that there are powerful connotations with a bull that the founder believed would also be associated with the cars he was developing like power, speed, and dominance.
The Lamborghini symbol is a black shield with a golden snorting bull at the center. The shield has a golden outline and ‘Lamborghini’ written across the top of the logo in the same golden shade. The black color is used to symbolize power, status, luxury, and integrity while the golden depicts excellence and wealth. There are several shades of gold to give a 3-D effect to the symbol. Alone bull has approx. four shades, which highlights the shape of the animal and the contours of its muscles. Additionally, they define the features of the bull, such as its horns, eyes, and flared nostrils.
The Lamborghini emblem faced criticism and controversy at the beginning. The main reason was the similarities between the Lamborghini logo and their rival Ferrari’s logo. Both the logos have a shield shape, quite similar colors and features an animal. Since Ferruccio has a longstanding rivalry with Ferrari, the similarity was not just a coincidence. Despite the criticism, the logo has remained unchanged since the company was founded. Just like a charging bull, Lamborghinis combine speed, agility, and strength. The Lamborghini emblem helps the brand to call attention to its products. The sign appears on steering wheels, car hoods, and tire rims.
Lamborghini car models are known globally for their high velocity, class, and luxury. The brand was selling two models until 2017, Aventador and Huracan. In 2017, a new model, Urus, entered the market that is set to double the brand’s annual sales by the end of 2019.
Have a look at Lamborghini car models and book your test drive.
• Lamborghini Aventador S Coupe (Price: $417,650 onwards)
• Lamborghini Aventador S Roadster (Price: $460,247 onwards)
• Lamborghini Huracán Coupe (Price: $238,600 onwards)
• Lamborghini Huracán RWD Coupe (Price: $199,800 onwards)
• Lamborghini Huracán Spyder (Price: $262,450 onwards)
• Lamborghini Huracán RWD Syder (Price: $219,780 onwards)
• Lamborghini Huracán Performante (Price: $274,390 onwards)
• Lamborghini Urus (Price: $200,000 onwards)
Thanks to the Volkswagen Group, Lamborghini has never been in a better financial position in its entire 55-year history. The brand has various projects and soon you will see a few new models on the market. The Huracan replacement preview concept probably comes in 2019 or 2020, with the new V10 car itself in 2024-25. On the other side, the last version of the Aventador S is due around 2020. You can also expect some high-performance special edition Urus models to introduce in the near future as well. The brand is also toying with hybrid and electric supercars, which will last at least through 2025. Then Lamborghini chief executive Stefano Domenicali confirmed that there is the fourth model which is unfortunately not in the picture before 2025 or it can extend to 2030 also.